Rebranding case for DEKAL
New logo = new energy for your business! We handled the rebranding of Dekal, a company operating in the fuel industry.
The challenge was to create a visual identity that would be effective and appropriate for each branch of the brand's activity: on petrol stations and product packaging, as well as in the large-format branding of trucks transporting fuels and Ekoterm heating oil. The symbol also had to correspond well with other logos, in the surroundings of which it is often presented.
For the simplified logotype, with a symbolic drop inscribed in the letter 'A', we chose a distinctive color scheme and clear typography.
